Business is stepping up for veterans | Business Roundtable


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Business is stepping up for veterans

Nov 9, 2012

In anticipation of Veterans Day, we highlight how Business Roundtable-member CEOs and their companies are stepping up for America's veterans. Here are just a few examples:

News release, "Coca-Cola Refreshments Surpasses Commitment to Hire 800 Veterans in 2012"

ATLANTA - For Coca-Cola, Veterans Day this year is just a bit more special. In May, Coca-Cola Refreshments made a pledge to offer at least 800 job and career opportunities to military veterans in 2012. As of this week, that commitment has been surpassed, with 807 new members joining the Coca-Cola team from our armed services....Coca-Cola has supported military service members and veterans since the 1940s. Today the Company employs more than 5,500 veterans in the U.S., working in a variety of roles across all 50 states.

"The Coca-Cola Company has a proud history of standing behind America's men and women in uniform, which dates back more than 70 years," said Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company. "We continue that tradition today by partnering with organizations like the USO, bringing veterans into the Coca-Cola workforce and refreshing the members of the extended U.S. military family millions of times around the world each day."

Philadelphia Business Journal, guest column, LeAnn Talbot, "On Veterans Day, think about hiring a veteran":

Ralph Roberts, a founder of Comcast, served in the Navy and he instilled the belief that there are no better leaders than the young men and women who served our country.

To help codify that philosophy, last March, our Chairman and CEO, Brian Roberts, pledged to hire 1,000 veterans over the next three years. Incredibly, by working in partnership with groups such as the White House, with their Joining Forces initiative, and the “Hiring Our Heroes” program of the U.S. Chamber of Commerce, we are already more than halfway to our goal.

News release, "JPMorgan Chase Honors Veterans in Communities across the Country":

Chase will again sponsor the New York City Veterans Day Parade on Sunday, November 11. As a leading sponsor of the parade, the bank will showcase a 100,000 Jobs Mission float, which will be accompanied by employee veterans from JPMorgan Chase, members of the 100,000 Jobs Mission and their families. In March 2011, JPMorgan Chase and 10 other companies launched the 100,000 Jobs Mission, a coalition of companies committed to hiring at least 100,000 veterans by 2020. Since then, the coalition has grown to 83 companies and has hired more than 28,000 veterans - and counting....

In honor of Veterans Day, Chase and its non-profit partners will award nine mortgage-free homes to military families in Florida, Georgia, Illinois, Indiana, Tennessee and Texas. In early 2011, Chase announced that it will award 1,000 mortgage-free homes to deserving veterans and their families by 2016. So far, Chase has provided more than 330 homes to its non-profit partners - Building Homes for Heroes, Military Warrior Support Foundation and Operation Homefront - to award to veterans and their families.

News release, Oct. 12, 2012, "GE, Manufacturing Institute, Alcoa Inc., Boeing and Lockheed Martin Launch Coalition to train U.S. veterans for jobs in advanced manufacturing":

New York – October 15, 2012 — GE (NYSE: GE) joined with business, digital, academic and not-for-profit partners today to launch a new coalition that aims to train military veterans for jobs in advanced manufacturing, bolster the talent pipeline and enhance American competitiveness.

The Get Skills to Work coalition will focus on: accelerating skills training for U.S. veterans; helping veterans and employers translate military skills to advanced manufacturing jobs; and empowering employers with tools to recruit, onboard and mentor veterans.

GE, Alcoa and Boeing are all headed by BRT-member CEOs, and Boeing's W. James McNerney, Jr., chairs Business Roundtable.

NBC blog post, Bill Briggs, 'Military friendly' firms spur 'positive upswell' in veteran hiring; more work needed: report":

The upper tier of the 100 most “military-friendly” employers this year includes three financial giants and three transportation behemoths, but as U.S. companies measurably boost veteran-hiring rates, they’re “not quite there yet,” said the publisher of the ranking, released Thursday.

“As more employers adopt similar policies, it’s getting more competitive to make this list,” said Sean Collins, vice president of Victory Media, which offers its annual index via “If you’re looking at the list in an isolated sense, that’s a great thing.”...

[Highly] ranked “military-friendly” employers include Deloitte (No. 3), General Electric (No. 9) and railroad operators CSX (No. 2) and Burlington Northern Santa Fe (No. 5).

Indeed, BRT-affiliated companies are well-represented in the Top 100 Military Friendly Employers® published at We've compiled them here.

Again, this is just a sample of the work these companies are doing to support veterans in many ways. We're sure there are many more efforts under way.