The annual consumer electronics show, CES2012, is promoting the wide variety of speakers and celebrities who will be appearing at the Las Vegas Convention Center, "2012 International CES to Feature Hollywood Stars, Sports Legends and Musical Icons." Great. But CEOs of major U.S. companies -- including BRT members -- will no doubt prove the biggest newsmakers.

Microsoft's CEO, Steve Ballmer, leads off with the pre-convention keynote address tonight, 6:30 p.m., Pacific Time. The Microsoft Advertising blog has a preview here, and you can watch his remarks via streaming video at Microsoft' Facebook page.

At 8:30 a.m. Tuesday morning, Paul Jacobs, chairman and CEO of Qualcomm, joins Gary Shapiro, president and CEO of the Consumer Electronics Association, for a State of the CE Industry address and the Opening Technology and Evolving Countries Keynote. Qualcomm will carry the remarks at its website, and here's the online presskit for the company's activities at CES2012. (Shapiro goes behind the scenes in this recent Forbes column, "Want Innovation? Go to a Tradeshow."

Intel President and CEO Paul Otellini, is scheduled to speak at 4:30 p.m. Tuesday.

At 9 a.m., Wednesday, Xerox's Ursula Burns and Alan Mullaly of Ford participate in a CES Innovation Power Panel, joined by John Stratton, the new head of Verizon's recently created Enterprise Solutions unit.